Strong Room was co-founded by Max Mito and Chris Durre in 2017 with a purpose to help reduce adverse drug events. In order to do this, they have developed Artificially Intelligent driven software to help improve patient outcomes and manage the complexities of controlled drug regimens.
Client Revenue
in 12 Months
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Enhancement Recommendations
Controlled, or Schedule 8 medications are some of the most regulated drugs approved for Therapeutic Use in Australia. With such high levels of regulation comes extreme complexities for it’s safe and judicious use, management and record keeping. Additionally, ensuring both patient safety, and legal requirements for the pharmacist and prescriber are met at all times is an onerous task. Wishing to take on a highly regulated and guarded pharmacy market, and utilising the power of facial recognition and machine learning, Strong Room needed to gain deep insights into the pharmacy industry, it’s workflows, how their tools can assist, what organisation foundations will allow them to rapidly scale, what product improvements need to be made and that all legislative requirements have been met.
We initially took a deep dive into their product to understand what Strong Room have produced, marketed and sold into community pharmacies already. The priority was to ensure that any critical components were not missed and that the software was performing to required expectations. To understand the development process and future feature pathway, we worked closely with the executive team, programmers and designers to ensure critical enhancements were made efficiently and effectively. We also provided detailed feedback on the workflow employed by the software and recommendations.
Team-Client interactions and experiences were also reviewed which targeted the Customer Onboarding and Nurture processes employed by Strong Room. Mystery analysis was undertaken to gain insights into the real-world customer experiences offered by the team. Development of enhanced standard operating procedures and subsequent training was performed with the team’s input to generate high levels of buy-in.
Marketing and client engagement work is ongoing targeting marketing and sales strategies.


High levels of accountability, constant and frequent communication, and being imbedded into their team through communication tools including Slack allowed the process to be performed efficiently and effectively. Working closely with various team members and departments allowed us to create high levels of buy-in for the recommended strategies, procedures and working methods. The user interface and workflow recommendations enabled the team to better understand the processes and challenges seen in today’s community pharmacies. This resulted in increased product usability and in-turn, high levels of customer satisfaction. Despite Strong Room being a relatively new player in this market, the advocacy built around the product has enabled them to generate inbound leads leading to quicker customer acquisition, and thereby lower associated costs and higher revenues.




Many consultants offer theoretical advice but Zamil is all practical. He's lived his process and through his Pharmacy background, he effectively identified and resolved issues from within my business (even wearing the white jacket to dig deeper). He's added great value to me both professionally and personally. I'm now less stressed, super focused and best of all, have more quality time with my family.


Zamil isn't like the big consulting firms out there that deliver cookie-cutter insights and reports. He assimilated himself within our organisation and became a part of our team. Working with both local and international talent, and also our own customers, he delivered tailored and bespoke solutions which have helped us gain absolute clarity to effectively promote our new products to Australian Pharmacies.
In comparison to other consultants, working with Zamil has been truly valuable due to the credibility he brings as a previous business owner and Pharmacist. You don’t know what you don’t know. So having someone come in from the outside to give a different perspective has offered great insights into how we can better help our own clients.


I contracted Zamil Solanki in 2019 to assist with a project where we needed a Pharmacist's perspective. Not only did he deliver from a pharmacy point-of-view, but Zamil’s business acumen and strategising have been an added bonus to this project. Zamil approaches his work with a level of professionalism and perfectionism that becomes a true asset to your business.
Zamil’s bespoke solutions often require bespoke
implementation strategies. He is able to work with
leaders and key team members to quickly achieve
business goals.


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We will seek your consent prior to any taking of a photograph/image and the use (i.e. the publication) of the photo/image. In some cases that consent may be implied, for example, the taking of photos at functions to be used in printed or digital publications. If the photo or image contains sensitive information about a person (for example, information relating to their health), we will obtain the relevant person’s consent to take the photo/image and specify the uses to which it may be put.
This consent should be informed and freely given and signed by the individual whose information is to be collected and disclosed.
Child protection legislation requires that where the photo or image is that of a child, the child’s parent or guardian must give permission.
Where the person under 18 years is sufficiently mature to consent on their own behalf, that person’s consent should also be obtained.
Under the Privacy Act consents can be revoked at any time. If this occurs, we will take all reasonable steps to cease using the image or photo from the time the consent is withdrawn.
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Zamil Solanki has a number of social media pages, including but not limited to LinkedIn, Facebook, Instagram, YouTube and Twitter. Comments posted on these are open to the public. If you upload content to these pages, you should be aware that your information is collected by the company operating the social media platform. You should refer to the privacy policy of that social media company for information on how the organisation collects, uses and discloses personal information. We may collect personal information from published social media posts that you have uploaded to those platforms.
We take preserving and protecting a person’s identity very seriously and it is a key responsibility and right of all our staff, customers and partners.
We maintain the confidentiality and security of personal information by restricting access to only those staff and service providers with a legitimate need to access it.
In our organisation, personal information may be stored both electronically and in hard-copy form. We are committed to keeping your personal information secure regardless of the format in which we hold it and we take all reasonable steps to protect your information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, you use our website and related online platforms at your own risk and we accept no responsibility, whether we are deemed to have been negligent or not, in the event of a security that affects your privacy.
Note that no information transmitted over the Internet or any Internet enabled device can be guaranteed to be completely secure. However, we will endeavour to protect your personal information as best as possible, but we cannot guarantee the security of any information that you transmit to us, or receive from us. The transmission and exchange of information is carried out at your own risk.
When we hold your personal information, it will be used for the following primary purposes:
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Personal information incorporated into health stories may be disclosed to the general public when the health story is published and/or broadcast. The information disclosed in these circumstances would not include an individual’s address, phone number, email address or other contact details.
Third Parties
We will not sell, distribute, rent, licence, disclose, share or pass your personal information onto any third parties, other than those who are contracted to us to keep the information confidential whether subject to a statute or a scheme which imposes similar restrictions to the Australian Privacy Principles contained in the Privacy Act 1988 (Cth), as amended, regarding the handling of personal information.
Third parties must undertake not to disclose to any person or entity any confidential information without prior approval in writing from us unless the confidential information is required by law to be disclosed or a court or government department. Should a third-party approach us with a demand to access your personal information, we will take reasonable steps to redirect the third party to request the information directly from you, wherever it is lawful and reasonable for us to do so.
We may disclose your information to contractors to whom we outsource certain functions or which provide services to us, such as, bodies that assist in conducting or analysing research and print, data capture, mailing and distribution houses. We take all reasonable measures with our contractors to ensure they comply with the privacy standards set out in the Privacy Act and any relevant state and territory legislation.
If we are compelled to disclose your personal information, to a third party we will take reasonable steps to notify you of this in advance, wherever it is lawful and reasonable for us to do so.
Where disclosure is required or authorised by law, courts or government departments we may also disclose personal information in circumstances where it has statutory obligations or is otherwise required to do so by law, a court or a government department (including the Department of Health).
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We will take all such steps as are reasonable in the circumstances to ensure that:
Under the Privacy Act you have the right to access the personal information we hold about you. There are some limited exceptions to this set out in the Privacy Act.
If you make an access request, we will ask you to verify your identity and to specify what information you require. We may ask the reason for your request so we can assist you most effectively. However, you are under no obligation to provide a reason if you do not wish to. If you wish to access your personal information, please contact us via our Contact page.
We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information, or information which is not currently in use, may require further time before a response can be given.
We may charge you a reasonable fee for access if a cost is incurred by us in order to retrieve your information, but in no case will we charge you a fee for your application for access.
Whenever a fee will be applied, you will be notified of how that fee will be calculated, or where possible, the total amount that will be charged. You will then have the option to decide whether to proceed with your access request.
In some cases, we will refuse to give you access to personal information we hold about you. This includes, but is not limited to, circumstances where denying access is required or authorised by or under an Australian law or a court/tribunal order or where giving you access would be:
We will also refuse access where the personal information relates to existing or anticipated legal proceedings, and the information would not be accessible by the process of discovery in those proceedings. Further, we will refuse access where your request is frivolous or vexatious, and where we reasonably believe that:
If we refuse to give you access we will provide you with reasons for our refusal, unless doing so would be unreasonable in the circumstances. We will also take reasonable steps to give you access in a way that meets your needs without giving rise to the reasons of our refusal. Further, we will provide details of how you may make a complaint about our decision.
These mechanisms for accessing your personal information operate alongside, and do not replace, other informal or legal procedures by which you may be provided with access to your personal information.
You have a right to request that we correct information held by us that you consider is not accurate, complete or up-to-date. If we make a correction and have disclosed the incorrect information to others including third-parties, you can ask us to tell them about the correction. We must do so unless there is a valid reason not to.
The accuracy of the personal information we have requested from you is important to us. Should you suspect, or become aware of, that your personal information we hold is inaccurate, out of date, incomplete or misleading, please contact us via the Contact page.
We will deal with all requests for correction of personal information as quickly as possible. Requests relating to a large amount of information, or information which is not currently in use, may require further time before a response can be given.
If we refuse to change the personal information as you request, we will provide you with reasons for our refusal, unless doing so would be unreasonable in the circumstances. We will also provide details of how you may make a complaint about our decision. Further, in case of our refusal, you may request that we take reasonable steps to associate, with the relevant information, a statement that you view it as inaccurate, out of date, incomplete or misleading.
These mechanisms for correcting your personal information operate alongside, and do not replace, other informal or legal procedures by which you may be provided correction of your personal information.
We do not disclose any personal information to overseas entities however information stored on our servers may be hosted overseas. The policies related to storage of data and information is detailed under Protection and Security.
If we hold personal information about you, and we do not need that information for any purpose for which the information may be used or disclosed, we will take reasonable steps to destroy or de-identify that information unless we are prevented from doing so by law.
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If you believe that there has been a breach or potential breach of this Privacy Policy or the privacy legislation, please contact us via the Contact page. We take breaches seriously and have procedures to help identify and resolve a breach, potential breach or complaint as quickly as possible. You will be notified of the process for dealing with the breach or potential breach. Your complaint will be thoroughly investigated and a response provided within 30 business days. If you are not satisfied with the resolution of your complaint you may contact the Office of the Federal Privacy Commissioner at its website www.oaic.gov.au or by telephone on 1300 363 992 who may investigate your complaint and has the power to award compensation against us in appropriate circumstances.
If you have any questions, concerns or ideas about how we could improve our Privacy Policy, please contact us via the Contact page. Where you provide suggestions, materials or feedback it is considered non-confidential and we may, at our complete discretion, use it to improve our Service, products, offerings and/or how we handle personal information without any obligation to compensate you regardless of how we use, implement, copy, modify, display, distribute and/or otherwise benefit from your suggestions, materials or feedback.
We are obligated to regularly review and update this Privacy Policy. We therefore reserve the right to amend this Privacy Policy at any time. Should any significant amendments occur, notification will be provided by publication on our website, fourteen (14) days prior to the changes being implemented (‘Notice Period’) unless the circumstances of the amendments makes it unreasonable to provide such a Notice Period. Your continued use after the Notice Period has lapsed indicates your consent to be bound by the amended Privacy Policy.
For further information about privacy in general, please refer to the Office of the Australian Information Commissioner’s website located at http://www.oaic.gov.au.
This Privacy Policy was last updated on 1st March 2021.